Boys & Girls Clubs of Chicago
There are accounts you pursue for money and fame, and there are those done for pride in doing the right thing. The BGCC was the one account all creatives asked to work on. Because the youth of Chicago deserve nothing less.
CONCEPT: Instilling confidence today builds leaders of tomorrow.
Every year LC was tasked with providing a video at the club’s Youth of the Year Dinner. Produced on next to nothing, these played right before the paddle raise, and helped to best the total donations, year after year.